When the message matters,
the stakes are high,
or the moment is complex —
I'm the person you call.
Senior communications counsel for healthcare organizations,
executives, and mission-driven businesses navigating
visibility, reputation, and change.
What I Do
I work with executives and organizations that need to communicate clearly, build trust, and show up credibly — in regular operations and in high-stakes moments alike.
Executive Communications
Advising CEOs and senior leaders on how to communicate with clarity and authority. Speeches, keynotes, board presentations, executive messaging frameworks, and preparing leaders for media appearances, podcast recordings, and high-stakes interviews.
Earned Media & Public Relations
Building visibility through press coverage you don't pay for. Crafting stories that journalists want to tell, placing them with the right outlets, and positioning organizations as credible voices in their field — from local business press to national broadcast.
Crisis & Issues Management
When an organization faces a crisis — a public health emergency, a reputational threat, a regulatory challenge, or rapidly changing circumstances — I help leaders find the right message, respond with composure, and protect institutional trust. I have led communications through a pandemic, wildfires, and large-scale organizational change.
Strategy & Content
Communications planning tied to business outcomes. Whitepapers, thought leadership content, stakeholder messaging, editorial strategy, and the full range of written communications that build reputation and move people to act.
- → Interview and media training
- → Agency and vendor management
- → Stakeholder and community engagement
- → Regulatory and public affairs communications
- → Cross-agency communications alignment
- → Narrative strategy for growth-stage organizations
- → Employee communications and engagement
- → Communications audits and advisory
About Danielle
I have spent more than fifteen years helping organizations and leaders communicate through the moments that define them — crises and turning points, launches and controversies, expansions and quiet reputational work that never makes the news but shapes how an institution is perceived over years.
I've written speeches for CEOs, managed national media relationships for healthcare systems, directed public communications through a pandemic and wildfire emergencies as a Public Information Officer, and advised senior leaders at some of the country's most recognized organizations. I've generated national broadcast coverage. I've helped institutions stay trusted when trust was the thing most at risk.
What I've found, across all of it, is that good communications is less about being clever and more about being clear, honest, and well-prepared. My job is to help you figure out what you're really trying to say — and then say it in a way your audience can actually hear.
I hold an Executive MBA from Cornell University's Johnson School of Management and Queen's University, and a BA in English from UC Santa Cruz. I'm based in the San Francisco Bay Area and work with clients across the country.
Experience Highlights
HEALTHCARE SPECIALIST
Senior-level communications work with Delta Dental, Kaiser Permanente, and Providence Health — including national earned media and executive visibility during the COVID-19 pandemic.
CRISIS COMMUNICATIONS
Primary media liaison for Napa County during COVID-19 and wildfire emergencies. Coordinated messaging across public safety, health, utilities, and government. Prepared medical leaders for high-visibility national media.
EXECUTIVE COUNSEL
Direct communications advisor to the CEO of Anaplan, producing speeches, executive presentations, and a CEO-hosted podcast. Seven years consulting with Cisco on enterprise communications.
Who I Work With
My clients tend to be organizations and leaders in high-accountability environments — where communications isn't just marketing, it's a matter of trust.
- — Healthcare organizations and practices
- — C-suite executives and founders
- — Technology companies and startups
- — Mission-driven and nonprofit organizations
- — Government agencies and public institutions
- — Organizations navigating growth, change, or scrutiny
I work with clients across the country and am available for on-site engagements in the San Francisco Bay Area and beyond.
Let's Talk
If you're thinking about a communications challenge — or not sure yet whether what you're facing qualifies as one — I'm happy to have a conversation. Most of the most useful conversations I have start as a quick call with no agenda.